What Is Cocoa? 7 Things You Should Know

So, what is cocoa? Well, it’s not just the stuff in your hot chocolate or that tasty powder you bake brownies with. Cocoa comes from cacao—the magical bean that starts its life inside a colourful pod hanging off trees in tropical rainforests. But before we go further, let’s answer the big question: cacao—what is it, and how is it different from cocoa?

Cacao is the raw, unprocessed seed of the Theobroma cacao tree. Once it’s roasted and ground, it becomes cocoa. So cocoa is a processed form of cacao beans, widely used in chocolate, baking, and beverages. Here is where the chocolatey magic begins.

Let’s explore where it comes from, how it’s made, and why it deserves a front-row seat in your kitchen.

Sourcing and Origin of Cocoa: From Farmer to You

Cocoa has ancient roots. Indigenous peoples like the Olmecs, Mayans, and Aztecs were the original cocoa lovers, sipping it as a spiced drink and even using it as currency. These days, cacao is grown in equatorial regions across West Africa, Central and South America, and Southeast Asia.

Here’s a snapshot of cocoa sourcing today:

Bulk Sourcing – Common for big chocolate brands. Beans are bought in bulk, often anonymously, which can make it hard to trace ethical or sustainable practices.
Direct Trade – Producers work closely with farmers or co-ops to ensure quality, traceability, and fair pricing.
Fair Trade / Organic – Certifications help ensure better wages for farmers and more planet-friendly practices.
Single Origin – Cacao from one region or farm, known for unique flavour notes and traceable origins.

Main Types of Cacao Beans

Criollo – Rare and prized for its delicate, complex flavour.
Forastero – The most common type, known for its bold, straightforward cocoa taste.
Trinitario – A hybrid with the best of both worlds: robust and refined.

Different Types of cocoa

Cacao isn’t just a one-trick bean. It’s transformed into a variety of products—each with its own character.

Cacao Powder versus Cocoa Powder

While cacao powder and cocoa powder are both ground, pressed and powdered forms of cacao, they’re not exactly the same.

Here’s the key difference:

Cacao Powder – Made from cold-pressed, unroasted beans. It keeps more nutrients and antioxidants while retaining natural bitterness.
Cocoa Powder – Made from roasted beans, which reduces bitterness and mellows out the flavour profile. It can be natural or “Dutched” (alkalised) for an even smoother flavour.

Use both in: Baking, smoothies, and hot drinks. Health enthusiasts often lean toward cacao powder while baking pros would go for cocoa powder.

What are Cacao Nibs?

Cacao nibs are small pieces of crushed cacao beans, essentially raw chocolate in its purest form. These crunchy bits are made by fermenting, drying, roasting, and cracking whole cacao beans.

Unlike chocolate chips, cacao nibs contain no added sugar or dairy, making them a nutrient-dense superfood packed with antioxidants, magnesium, iron, and fiber. They’re crunchy with an intense, slightly bitter chocolate flavor. Think dark chocolate without the sweetness.

Use them in: Smoothie bowls, granola, baked goods, or as a snack.

👉Stock up on our super-crunchy, nutrient-rich Cacao Nibs sourced straight from Bolivian farmers.

What is cocoa Butter?

Cocoa butter is the pure, natural fat extracted from cacao beans. This creamy, ivory-colored solid is made by pressing fermented and roasted cacao beans to separate the fat from the cacao solids.

Unlike processed fats, cacao butter is completely natural and unrefined, giving chocolate its signature melt-in-your-mouth texture. It has a subtle chocolate aroma and melts at body temperature, making it perfect for both culinary and cosmetic applications.

Use it in: Homemade chocolate, baking, bulletproof coffee, skincare products (lotions, lip balms, body butters), or as a cooking oil for high-heat recipes.

Fun fact: Though it’s high in saturated fat, it contains antioxidants and vitamin E.

What is cocoa Mass? (aka Cocoa Liquor)

Cocoa mass (also called cocoa liquor or chocolate liquor) is pure liquid chocolate made from ground cacao beans. This thick paste is created by grinding whole cacao nibs into a smooth liquid that contains both cacao solids and cacao butter.

Despite its name, it contains no alcohol—it’s called “liquor” because of its liquid state when warm. This unsweetened paste is the foundation of all chocolate products and solidifies at room temperature into a hard, bitter block.

Use it in: chocolate making (bars, truffles), hot chocolate from scratch, baking, smoothies, or melted as a coating for fruits and nuts.

Cultivation: From Growing to Harvesting Cacao

Cacao farming is a labour of love—one that The Cocoa Circle supports every step of the way. Here’s a peek into the process:

Growth Process

Cocoa trees take 3–5 years to produce pods. They grow best in humid, shady conditions, and rely on tiny midges for pollination.

Inside each pod? Around 50 cacao seeds (aka beans), surrounded by sweet white pulp.

👉Dig a little deeper into Growing Cocoa.

Harvesting

Pods are picked by hand with curved knives or machetes. This is skilled work—harvesters need to judge ripeness by colour and sound.

👉Dig a little deeper into Harvesting Cocoa.

Fermentation

Here’s where the flavour magic starts. Beans are fermented in boxes or covered with banana leaves for 2–7 days. This step is crucial for developing chocolate’s deep, complex taste.

Roasting & Processing: Alkalised vs Non-Alkalised Cocoa

Roasting brings out the signature chocolate flavour. Beans are cleaned and roasted to enhance aroma, reduce bitterness, and prep for winnowing (removing the shells).

Natural (Non-Alkalised) Cocoa

Made by grinding the press cake from roasted beans. It’s acidic and has a strong, sharp flavour—great for recipes using baking soda.

Alkalised (Dutched) Cocoa

Treated with alkaline salts to neutralise acidity. It’s darker, smoother, and ideal for recipes calling for baking powder.

👉We choose to run with alkalised Cocoa Powder for its smoother texture, chocolatey flavour and superior results for baking.

Uses of cocoa

Of course, chocolate is the ultimate cocoa creation—but that’s just the tip of the iceberg. We’re all about encouraging people to get cocoa-creative at home, to feed your inner chef with cocoa’s natural goodness. Here are a few places to start:

Everyday Uses

Baking – Brownies, cakes, cookies, you name it.
Beverages – Cocoa powder in smoothies or warm drinks.
Cooking – Savoury recipes (like mole sauce!) get a flavour boost.
Wellness – Raw cacao is packed with mood-boosting magnesium, iron, and flavonoids, perfect for energy balls and breakfast bowls.

Our Tip?

Make cocoa part of your daily ritual. Whether you sprinkle nibs on porridge, sip cacao drinks, or get creative in the kitchen—your body (and tastebuds) will thank you.