Beauty · Sleep · 6 minute read
The Tenth Step
The first nine steps of your skincare routine are on your bathroom shelf. The last one is a mug, and it's the one that works while you're asleep.
You have a routine. Cleanser, essence, serum, hyaluronic acid, vitamin C, the retinol you're still slightly scared of, toner, moisturiser, and that face roller you keep forgetting to use.
Nine steps. All of them before bed, and all of them waiting on the one thing you can't buy: sleep.
Because here's what nobody selling you serums wants to say out loud:
Good skin starts with good sleep.
And the most important product in your skincare routine? It's the sleep you're not getting.
The most important skincare decision you make at 1am.
You tell yourself "just one more episode", or "just one more reel", and an hour later, you're still glued to your screen.
But every hour of sleep you don't get shows up on your face, and no amount of skincare will cancel that out. Sundelin (Sleep, 2013) photographed the same faces after a normal night of sleep, and after sleep deprivation. Strangers rated the tired faces as looking more fatigued, with hanging eyelids, redder eyes, darker circles and paler skin.
Sundelin et al. · Sleep · 2013
Because no amount of moisturiser can make up for a lost night of rest.
Your skin has a night shift. You keep cancelling it.
Oyetakin-White (2015) compared skin ageing between participants who slept less than 5 hours a night and those who slept a good 7 to 9 hours a night. The poor sleepers showed more signs of ageing, and their skin recovered more slowly after being stressed. Poor sleep doesn't just stop your body from repairing itself, it works against it.
Your skin doesn't switch off when you do. Take cell turnover and barrier repair. That happens at night, while you're asleep. But when you trade those hours away, you're not giving your body the time it needs to reset.
Oyetakin-White et al. · Clinical and Experimental Dermatology · 2015
Sleep is the only skincare you can't buy.
Axelsson (BMJ, 2010) put the step we all skip to the test. Researchers showed strangers photos of the same adults after a full 8 hours of sleep and after a night of sleep deprivation. The well-slept faces were consistently rated as looking healthier and more attractive than the sleep-deprived ones.
Axelsson et al. · BMJ · 2010
So sleeping well is scientifically proven to make you look fresher and better-looking. But sleep isn't something you can just add to cart, or apply to your face from a jar. You can only create the ideal conditions for it.
That's where the MINERAL line comes in.
Your new nightly ritual begins here
the Mineral line, the tenth step.
A warm cup of hot cocoa with magnesium, L-theanine, reishi mushrooms and apigenin, made for better sleep. €49,95 for thirty evenings.
Magnesium, L-theanine, reishi, apigenin-
Naturally sweetened, no refined sugar
-
Tastes like hot chocolate, because it is
Magnesium, L-theanine, reishi, apigenin
Step ten is in a cup.
The most overlooked step in any beauty routine is the cue: the signal that tells your nervous system the day is finally over, so the repair can finally begin. That's what the Mineral Line is for. Not a magic potion, but a simple message to your body that it's time to start winding down. All with the best, natural sleep-supporting ingredients:
Choose between two comforting flavours, carob or cinnamon, mix into a mug of hot water or milk, and settle in.
A night only
€1,66
At €1,66 a night, it's the best skincare investment that will actually show up on your skin.
Romanticise bedtime. Your face will thank you.
The people with the best skin in the room aren't the ones with a full shelf packed with skincare. They're the ones who take the last hour of their day seriously. The ones who close the screen, slip into something comfy, and make themselves a warm drink. The ones who treat their night like a reset, not an interruption to be squeezed shorter.
Beauty sleep is more than just a saying. It's been studied, peer-reviewed, and it works better than any serum.
It's time to start sleeping right.
Your skincare works the night shift. Give it the conditions it needs.
The Mineral line
The last step in a routine that works while you sleep.
Carob for weeknights, cinnamon for weekends.
-
Magnesium, L-theanine, reishi, apigenin
-
Naturally sweetened, no refined sugar
-
Tastes like hot chocolate, because it is
P.S. €49,95, thirty nights, and the first difference shows up in the mirror, not the invoice.